Nowadays, the difficult competition between companies requires that they put in place techniques to be faster, more efficient and more powerful for their customer targets. That’s why CRM was born. CRM stands for Customer Relationship Management. Internally, the company has a tool that lists all its contacts. The use of this contact database can be wide. To get in touch with the client or prospect, several techniques can be used:
- Contacting the client by phone is very handy for companies that wish to know each person and directly capture his or her attention. This tool allows the company to meet the needs and demands of the client or prospect and to adjust its arguments according to what they say. However, it may be difficult to get people to answer the phone these days, especially if it’s not a number they recognize.
- Email is a double-edged tool. First, make sure you have a valid email address that is addressed to the right person. Then, the mail must be neither too short nor too long and can catch the attention of its recipient. Finally, it is a tool that does not imply an answer, whether immediate or not. That said, without going into endless descriptions, an email can contain a link or a video that can present the product or service better than one could do on the phone.
- Direct contact has massive advantages, just like those using a phone, of having met the person face-to-face and getting his or her attention directly, adjusting the speech according to what the client or prospect says. When it comes to an appointment, the advantage for the contact of the company is that the customer or prospect is inclined to receive it and, therefore, the supply and demand is met.
This information is used by the company to better target the customer and send him or her offers, product information and services that meet their needs, reducing costs. In concrete terms, this service is managed by a software program on which companies inform the client of the client’s name, first name, telephone number, address, preferred places of payment, etc.