Because of scammers and spammers, security breaches are becoming more common. Such a breach can result in a diminished customer experience and a decrease in retention. Even worse, it can negatively affect the brand and result in financial or legal repercussions. Mobile verification processes can decrease the likelihood of a breach at any stage in the purchase cycle. Below are several best practices for increasing customer acquisition and customer retention.
When new users sign up for an app or website, phone verification processes can authenticate their identities. For instance, a user who installs an app and sets up an account will get a text message with a unique PIN code to finalize the registration.
Many of today’s apps use the ‘freemium’ model, which means the app itself is free, but an upgraded, paid version is available. Providing a PIN through a text message can reduce inadvertent and fraudulent downloads of otherwise paid apps.
When users log into an app from a different device and ask to reset the password, sending a PIN code through SMS can reduce identity theft and fraud. For instance, a bank may use this method to verify a user’s identity when they log in from a new device.
When an app or website user tries to sign in after an inactive period, a verification process can ensure that they’re genuine and not a spammer or hacker.
Updating User Details
Profile changes can easily be confirmed with a text message to the linked mobile number. Ensuring that the account owner is the one to make a change isn’t just a good security measure; it also gives users the correct information. For instance, airlines can share flight updates only if they have the user’s current phone number.
Confirming transactions via real-time communications can diminish the cost of fraud resolution. Requiring user authentication at this stage in the process is so efficient that many e-commerce and payment websites now require authentication through a single-use password sent through a text message. Visit the website for further details, or get more here from Jumio.