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Webinars and Its Advantages over Traditional Seminars A web-based seminar, also known as a webinar, is a method for businesses to communicate a message to a big audience, without making guests spend time and money traveling to a brick-and-mortar location. Webinars may be used in a many different ways. From online conference, seminar and lecture hosting to sales and marketing presentations, businesses in each and every industry can benefit from this dynamic technique of communication. Webinars can be specifically used to: Attract business contacts – If a business is new to an industry, a webinar is a fantastic way to introduce the business and start establishing a brand name. The audience will be able to put a face to a business name and interact with the speaker as well. This boosts credibility and sets off a connection between presenters and attendees.
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Present a business as a recognized authority in the industry – In an over saturated market, standing out from the pack is highly important. Webinars gives a business a chance to build-up their image as specialists in their field and show they are the most reliable guys in their industry.
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Promote a new or existing product – Webinars are the perfect channel to sell and promote a whole range of products, from videos to houses and everything else. At the close of the event, the audience may be ushered to to a purchase page or be supplied more information as to how they can get the product. Maintain close ties with clients – As webinars make business more personal, a brand can use this to nurture relationships with its current client base. Online meetings can be used for hosting client question and answer sessions, training sessions and updates on product releases. Manage expenses- Webinars give businesses a chance way to save a lot of money on traditional conference or seminar expenses, like venue rentals, airfare, and so on. Increase a business’ value – In our globalized economy today, gaining a competitive edge over others in your industry can get you ahead. Video conferencing offers you a wider market reach and lets you to provide improved support for remote staff, ultimately enabling you to recruit and keep good employees, which in turn lets you serve your client base better and expand your business. Build a profit center – Businesses can earn cash by hosting webinars. If a business is talking about a hot industry-related topic, they can charge guests to attend or even offer recorded downloads for a price. Obtain sales leads – Hosting an online webinar is a good chance for sales and marketing teams to collect leads. Upon sign-up, businesses can require attendees to register. The details gathered from the registration can then be forwarded to your sales team as warm leads to they can follow-up on.