You would think that sending of holiday cards would be a thing of the past with all the emails, telephone calls, tweets, texts, Facebook post and social networking opportunities. Instead, the personal relationships made by holiday cards are becoming more important than ever and here are a few reasons why.
You have to put in some little extra effort into growing and maintaining your relationships. You may have followed up on your last meeting by calling the person, but that has become expected. You have to work at strengthening relationships and holiday cards will do just that. When you recall someone with a thoughtful holiday card, you’re letting them know that they mean a great deal to you. Taking that bit of extra time to address and send them a card lets them know that they are important to you and your business.
It takes much effort to establish loyalty and much more to maintain it. Closing that first sale is crucial, but you want that customer to keep coming back. You do not want them going elsewhere; you just want them to believe that you are providing them the very best in quality, cost, service, and service or product. To make sure that they only think of you, you have to earn their trust and maintain their loyalty. Sending them holiday cards will cause them to understand that they matter to you. Better still, remember them with private birthday cards, thank you cards and anniversary cards throughout the year for keeping your name memorable and retaining their royalty.
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It has been shown that people ignore more than half the emails they receive every day. Unless they are looking for an email from you or are getting something free at a discount that they need, they will only peek at emails and delete them. Custom imprint holiday cards that are sent through the mail and addressed to the person getting them will always be appreciated and opened. Throughout the vacations, these cards are often exhibited for everyone to see. What better way to market your company to those that matter.
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We’ve all made the excuse that we do not have adequate time to pick, address and send holiday cards. But, this once a year ritual is worth the effort in case you want to stay connected with customers, friends, family, and business associates. Take some time now to go ahead and decide on a design that includes thoughtful custom imprinted verses along with your customization. Round up your mailing list and take this chance to update your mailing addresses. You might even enjoy remembering each addressee as you put your surprise holiday card into the envelope. With just some bit of effort and time spent, you will gain the rewards of lasting partnerships and stronger relationships.